Title
DeWitt’s Little Early Risers
Author
N/A
Image
Description
DeWitt’s Little Early Risers were marketed as “Laxative & Cathartic Pills,” sold in a distinctive green paper-wrapped cylindrical packet emblazoned with a rising sun. Produced by E.C. DeWitt & Co. of Chicago, Illinois, each 25¢ container held 27 pills and proudly bore the slogan “Active – Strong – Easy to Take.”
The pills contained aloin and podophyllin resin, both potent botanical laxatives. The branding emphasized gentle and dependable relief from constipation — with a name that evoked cheerful morning regularity.
Condition
Packaging remains intact with some light wear to the paper wrap. Graphics are still legible and vibrant, including pricing and origin markings. Ends show typical age-related crimping.
Gallery
Historical context
DeWitt’s Little Early Risers were part of the wave of early 20th-century cathartics sold through drugstores and catalogs. The inclusion of podophyllin resin — derived from Mayapple — marks it as a stronger purgative than many competitors. Aloin, derived from aloe, provided additional laxative action.
These pills were a mainstay of American patent medicine cabinets, with packaging designed to reassure consumers of their reliability and mildness — despite containing ingredients known for their potency.
Curious Facts, Ephemera, and Trivia
The name “Early Risers” was a clever double entendre, evoking both timely bowel movements and cheerful awakenings.
Podophyllin was sometimes called “vegetable mercury” due to its intense purgative effects.
E.C. DeWitt & Co. was a prolific maker of patent medicines, including salves, tonics, and digestive aids.
Excerpt
“Active – Strong – Easy to Take. Small size – Small dose. Price 25¢.”
Why it is in the Cabinet
This item exemplifies the highly marketed over-the-counter laxatives of the early 20th century. With strong ingredients, bold promises, and charming branding, DeWitt’s Little Early Risers offers a perfect snapshot of digestive self-care before the FDA cracked down on unregulated claims.
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